Design Situation

Advertising is a multimillion pound industry. Advertising includes logos, packaging, point of sale displays, websites and television campaigns. International companies from Ford to McDonalds spend millions of pounds each year on advertising. Even smaller companies spend large amounts of their budget on good advertising campaigns.

Design Brief

I am going to redesign the logo for Sega. I will also design and make a piece of packaging for one of their products, as well as designing and making a point of sale display for that product.

Initial Specification

My products will have or do the following:

·        Display the product that is for sale

·        Stand out and catch eyes

·        Be environmentally friendly

·        Be aesthetically pleasing